Generally speaking, making video with the 5D Mark II is kind of a pain in the butt: it’s hard to focus, the clips tend to be relatively short because of a file size limit of 4gb, manual audio control was only recently made possible, hand-holding the thing is a nightmare, and yet people make the sacrifices to use this tool because the resulting video is stunningly beautiful.
While it might not seem of much consequence to independent storytellers, like photojournalists, that major production companies are using “our” tool for commercial video, it is, in fact, extremely significant: it ensures that Canon will be “forced” to develop the video functionality on its cameras more so than if mere hobbyists and photojournalists were using their DSLR’s. Why? Well, who strikes you as a bigger client: Fox Television, or the Columbia Daily Tribune? The best part? We’ll all benefit.